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Marketing for Hospitality and Tourism: International Edition (6e)

Marketing for Hospitality and Tourism: International Edition (6e)

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading ...
Bežná cena knihy: 84,79 €
Naša cena knihy: 83,94 €
Ušetríte: 1 %
Zasielame: Vypredané
Detaily o knihe
Počet strán: 636
Rozmer: mm
Jazyk: Anglicky
EAN: 9781292020037
Žáner: SŠ - Anglický jazyk
Typ: Paperback
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O knihe
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.