Misbehaving - The Making of Behavioural Economics
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world ...
Detaily o knihe
Počet strán: 418
Rozmer: 130x197x26 mm
Hmotnosť: 321 g
Jazyk: Anglicky
EAN: 9780241951224
Žáner: Angličtina - beletrie
Typ: Paperback
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O knihe
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.